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El-Watan , Algeria.
6/27/2007 12:00:00 AM
Ashraf Talaat Ahmed (Director of the commercial group ASEC CEMENT spa) - Algeria will export cement in 5 years
Ahmed Ashraf Talaat is a young Egyptian manager. In this interview, he explains the aim of Djelfa meeting and gives an insight about the prospects.

- Why do you call this "A dream come true"?
Is it a dream for ASEC or Algeria? For both sides, ASEC has always desired this offer since 3 years ago due to the attractiveness of the project and for Algeria, ASEC is a world leader in the specialty.

- What are the attractions?
There is no doubt that Algeria, which we rank as 1st country in North African and 2nd country in African level, has an unlimited reservoir of skilled human resources in all areas.

An additional factor that Djelfa has deposits of raw materials used for 60 years and also offers other opportunities, including its location, a bypass road that connects the four corners of the country and the farthest port is 540 km, Skikda.

- You will undoubtedly be confronted with the terrible equation to reduce your prices, export your products and meet a little domestic demand for cement. How will you manage this?
It is a challenge, and we simply introduce a new way of thinking in the field of competition to reduce prices and we are occupied first with the domestic market of cement. We must not forget that we operate in fifteen countries across the continents; we have almost an ethical contract with Algeria

- And in the export?
We are confident that we will meet the deficiency in less than 5 years and I would better say, the year 2010 will be a turning point for this country that will be a rearrangement of responsibilities.
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