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Al Mal Newspaper , Egypt.
2/20/2014 12:00:00 AM
ASEC MINYA launches sulphate resisting Portland cement product “ASEC Al MOKAWM“

In an expanded ceremony attended by 500 clients

ASEC MINYA launches sulphate resisting Portland cement product “ASEC Al MOKAWM“protecting concrete from soil’s sulphates

ASEC MINYA held an expanded ceremony to celebrate the launch of ASEC Al MOKAWM Cement. 500 of the company’s major clients attended the event in addition to the company’s the company’s top management and a number or renowned celebrities.

ASEC AL MOKAWM- ASEC Sulphate Resisting Portland Cement- is considered a breakthrough in the construction field given its role in protecting concrete from sulphates effects usually existing in the surrounding environment such as agricultural soil. The new product has a high ability to reduce cracks ratio in concrete based on reducing water permeability of concrete.
ASEC AL MOKAWM is produced in line with Egyptian and international manufacturing benchmarks to deliver a high-end and competitive product that deserve the consumers’ trust.
ASEC Al MOKAWM sulphate resisting cement has been specifically designed to be used in all types of concrete constructions directly exposed to the Sulphate salts negative impact such as:
• Concrete works in sewage treatment projects
• Reinforced concrete construction in agricultural land with poor agricultural drainage
• Concrete works in agricultural and industrial drainage projects
• Concrete works in irrigation construction like dams & barrages
• The foundation works of bridges and different types of piles
• Concrete works of tunnels
• Plane Concrete foundation works in coastal areas and costal protection concrete blocks
• The production of precast and pre fabricate concrete elements like tunnel segments and sewage pipe

ASEC Al MOKAWM cement is available in 50 KG Poly Propylene bags and could be supplied loose to the concrete stations and readymade concrete factories.
 “The Company has launched ASEC AL MOKAWM Cement to reflect the company’s ability to stem the fast changing and diversified market needs in addition to the exact criteria of the construction environment in Egypt.” stated Eng. Omar Gemeyie - Head of the Commercial Sector at ASEC MINYA.

He added that the distinctive ingredients of the product edged the company to meet the needs of a wide base of customers who has farfetched expectations not available in the offered products. This in itself is expected to result in a breakthrough in the construction sphere while reducing risk ratio resulting from using cement unfit for the surrounding circumstances. The company promised customers to offer more innovations heading for achieving total satisfaction based on its leading role in the cement industry.
It’s worth mentioning that the company has established a 24/7 hotline to receive customers, complaints, inquiries and recommendations. The hotline is run by a group of specialized professionals. The step helped in closely monitoring clients’ expectations and efficiently meeting their growing needs.

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